Site strategy
5 Mistakes in Web Site Planning
4. The site is not well-organized
The site structure and the navigational system of many Web pages are often confusing and to find usable and valuable content requires often to click through a stack of boring selection queries, or worse to skip an flash intro.
Visitors don`t want to waste their time, they prefer Web pages that are clear and easy to understand; sites that actually satisfy their needs instantly without long loading times or many page clicks.
Solution:
Organize your site information in a way that helps your visitors to be orientated. Provide a clear and easy to understand navigation.
5. The site is overloaded and distracting
If you look at Web sites like http://www.archive.org/ the sheer amount of information overloads our ability to concentrate on one information at a time. Pictures are blinking everywhere and many areas on the page are trying to get our attention.
The result: the visitor is distracted and clicks from one link to another not really knowing what he originally intended with his visit. A recent study of the University of Scotland concluded the more competing elements on a page are trying to get user attention, the less time a user stays actually focused and is likely to leave the site.
Compare above mentioned page with http://creativecommons.org, we see how this page gives us space to rest and still is able to provide an enourmous amount of content and information.
Solution:
Organize your site information in a way that helps your visitors to be orientated. Do not overload your page with links & elements. Provide resting space for the eye.
Part 6 – 10 coming soon, drop me an email and will keep you posted for the update.